nzgbs_email_2014-19_report_links_pan_macleod_sc...
Email links to online results resources for the NZ Garden Bird Survey sent to previous participants. The nature of those links and levels of engagement with them are documented. Note that the analysis of individual links only considered data for the html email formats and for the period 2016-2019.
Data Dictionary
| Column | Type | Label | Descrizione |
|---|---|---|---|
| id | text | Unique identity for each link and year |
|
| Year | numeric | Campaign year |
|
| Ys | numeric | Campaign year (rescaled and recentered on zero) |
|
| numeric | Order that emails were sent out in a given campaign year |
||
| Date.Sent | timestamp | Date email was sent |
|
| Platform | text | Platform used to send email and gather engagement metrics |
|
| Date.downloaded | timestamp | Date that engagement metrics were downloaded |
|
| Version | text | Email format (html vs. text) |
|
| URL | text | URL link included in the email |
|
| Link.type | text | The type of hyperlink used to display the URL link to the resource. |
|
| Accompanying.image | text | Whether or not an accompanying image displaying the resource was present in close proximity to the link |
|
| Resource | text | The media format of the resource being promoted |
|
| Opened | numeric | The number of emails opened for the respective email round |
|
| Clicks | numeric | The number of user clicks for a given resource's URL link |
Informazioni supplementari
| Campo | Valore |
|---|---|
| Data last updated | 1 settembre 2020 |
| Metadata last updated | 1 settembre 2020 |
| Creato | 1 settembre 2020 |
| Formato | CSV |
| Licenza | CC-BY 4.0 (Attribution) |
| Datastore active | True |
| Has views | True |
| Id | be159b9b-51f0-43f4-8c59-2e17e6f9cdc6 |
| Mimetype | text/csv |
| Package id | 7183d156-db87-4c97-ac26-e72e2b1bb31a |
| Position | 4 |
| Size | 8,7 KiB |
| State | active |
| Url type | upload |
| Versione |