nzgbs_email_2014-19_report_links_pan_macleod_sc...
Email links to online results resources for the NZ Garden Bird Survey sent to previous participants. The nature of those links and levels of engagement with them are documented. Note that the analysis of individual links only considered data for the html email formats and for the period 2016-2019.
Data Dictionary
- ID
- id
- Type
- text
- Description
Unique identity for each link and year
- ID
- Year
- Type
- numeric
- Description
Campaign year
- ID
- Ys
- Type
- numeric
- Description
Campaign year (rescaled and recentered on zero)
- ID
- Type
- numeric
- Description
Order that emails were sent out in a given campaign year
- ID
- Date.Sent
- Type
- timestamp
- Description
Date email was sent
- ID
- Platform
- Type
- text
- Description
Platform used to send email and gather engagement metrics
- ID
- Date.downloaded
- Type
- timestamp
- Description
Date that engagement metrics were downloaded
- ID
- Version
- Type
- text
- Description
Email format (html vs. text)
- ID
- URL
- Type
- text
- Description
URL link included in the email
- ID
- Link.type
- Type
- text
- Description
The type of hyperlink used to display the URL link to the resource.
- ID
- Accompanying.image
- Type
- text
- Description
Whether or not an accompanying image displaying the resource was present in close proximity to the link
- ID
- Resource
- Type
- text
- Description
The media format of the resource being promoted
- ID
- Opened
- Type
- numeric
- Description
The number of emails opened for the respective email round
- ID
- Clicks
- Type
- numeric
- Description
The number of user clicks for a given resource's URL link
Additional Information
| Field | Value |
|---|---|
| Data last updated | 1 September 2020 |
| Metadata last updated | 1 September 2020 |
| Created | 1 September 2020 |
| Recent downloads | 6 |
| Total downloads | 51 |
| Format | CSV |
| Licence | CC-BY 4.0 (Attribution) |
| Resource Type | |
| Version | |
| Datastore active | True |
| Has views | True |
| Id | be159b9b-51f0-43f4-8c59-2e17e6f9cdc6 |
| Mimetype | text/csv |
| Package id | 7183d156-db87-4c97-ac26-e72e2b1bb31a |
| Position | 4 |
| Size | 8.7 KiB |
| State | active |
| Url type | upload |