{
  "fields": [{"id":"_id","type":"int"},{"id":"id","type":"text","info":{"notes":"Unique identity for each link and year","type_override":"","label":""}},{"id":"Year","type":"numeric","info":{"notes":"Campaign year","type_override":"","label":""}},{"id":"Ys","type":"numeric","info":{"notes":"Campaign year (rescaled and recentered on zero)","type_override":"","label":""}},{"id":"Email","type":"numeric","info":{"notes":"Order that emails were sent out in a given campaign year","type_override":"","label":""}},{"id":"Date.Sent","type":"timestamp","info":{"notes":"Date email was sent","type_override":"","label":""}},{"id":"Platform","type":"text","info":{"notes":"Platform used to send email and gather engagement metrics","type_override":"","label":""}},{"id":"Date.downloaded","type":"timestamp","info":{"notes":"Date that engagement metrics were downloaded","type_override":"","label":""}},{"id":"Version","type":"text","info":{"notes":"Email format (html vs. text)","type_override":"","label":""}},{"id":"URL","type":"text","info":{"notes":"URL link included in the email","type_override":"","label":""}},{"id":"Link.type","type":"text","info":{"notes":"The type of hyperlink used to display the URL link to the resource.","type_override":"","label":""}},{"id":"Accompanying.image","type":"text","info":{"notes":"Whether or not an accompanying image displaying the resource was present in close proximity to the link","type_override":"","label":""}},{"id":"Resource","type":"text","info":{"notes":"The media format of the resource being promoted","type_override":"","label":""}},{"id":"Opened","type":"numeric","info":{"notes":"The number of emails opened for the respective email round ","type_override":"","label":""}},{"id":"Clicks","type":"numeric","info":{"notes":"The number of user clicks for a given resource's URL link","type_override":"","label":""}}],
  "records": [
    [1,"2014_1",2014,-2.5,1,"2014-06-24T00:00:00","Vertical Response","2016-08-23T00:00:00","html","http://www.landcareresearch.co.nz/science/plants-animals-fungi/animals/birds/garden-bird-surveys/results","Text hyperlink","n","NA",3942,531],
    [2,"2014_1",2014,-2.5,1,"2014-06-24T00:00:00","Vertical Response","2016-08-23T00:00:00","text","http://www.landcareresearch.co.nz/science/plants-animals-fungi/animals/birds/garden-bird-surveys/results","Text hyperlink","n","NA",3942,1],
    [3,"2016_1",2016,-0.5,1,"2016-06-22T00:00:00","Vertical Response","2019-12-11T00:00:00","text","http://www.landcareresearch.co.nz/science/plants-animals-fungi/animals/birds/garden-bird-surveys/celebrating-ten-years","Text hyperlink","n","homepage",4291,0],
    [4,"2016_1",2016,-0.5,1,"2016-06-22T00:00:00","Vertical Response","2019-12-11T00:00:00","html","http://www.landcareresearch.co.nz/science/plants-animals-fungi/animals/birds/garden-bird-surveys/celebrating-ten-years","Subheader hyperlink","y","homepage",4291,152],
    [5,"2016_1",2016,-0.5,1,"2016-06-22T00:00:00","Vertical Response","2019-12-11T00:00:00","html","http://www.landcareresearch.co.nz/science/plants-animals-fungi/animals/birds/garden-bird-surveys/celebrating-ten-years/factsheets/tui","Image hyperlink","y","factsheet",4291,36],
    [6,"2017_1",2017,0.5,1,"2017-06-23T00:00:00","Vertical Response","2019-12-11T00:00:00","html","http://www.landcareresearch.co.nz/science/plants-animals-fungi/animals/birds/garden-bird-surveys/celebrating-ten-years/factsheets/tui","Image hyperlink","y","factsheet",4133,33],
    [7,"2017_1",2017,0.5,1,"2017-06-23T00:00:00","Vertical Response","2019-12-11T00:00:00","html","http://www.landcareresearch.co.nz/science/plants-animals-fungi/animals/birds/garden-bird-surveys/state-of-nz-garden-birds","Subheader hyperlink","y","homepage",4133,108],
    [8,"2017_1",2017,0.5,1,"2017-06-23T00:00:00","Vertical Response","2019-12-11T00:00:00","text","http://www.landcareresearch.co.nz/science/plants-animals-fungi/animals/birds/garden-bird-surveys/state-of-nz-garden-birds","Text hyperlink","n","homepage",4133,0],
    [9,"2018_1",2018,1.5,1,"2018-06-21T00:00:00","Vertical Response","2019-12-11T00:00:00","html","https://www.landcareresearch.co.nz/science/plants-animals-fungi/animals/birds/garden-bird-surveys/state-of-nz-garden-birds-2017","Subheader hyperlink","y","homepage",3979,243],
    [10,"2018_1",2018,1.5,1,"2018-06-21T00:00:00","Vertical Response","2019-12-11T00:00:00","html","https://www.landcareresearch.co.nz/science/plants-animals-fungi/animals/birds/garden-bird-surveys/state-of-nz-garden-birds-2017","Subheader hyperlink","y","homepage",3979,105],
    [11,"2018_1",2018,1.5,1,"2018-06-21T00:00:00","Vertical Response","2019-12-11T00:00:00","text","https://www.landcareresearch.co.nz/science/plants-animals-fungi/animals/birds/garden-bird-surveys/state-of-nz-garden-birds-2017","Text hyperlink","n","homepage",3979,0],
    [12,"2018_1",2018,1.5,1,"2018-06-21T00:00:00","Vertical Response","2019-12-11T00:00:00","html","https://www.landcareresearch.co.nz/science/plants-animals-fungi/animals/birds/garden-bird-surveys/state-of-nz-garden-birds-2017","Image hyperlink","y","homepage",3979,77],
    [13,"2018_1",2018,1.5,1,"2018-06-21T00:00:00","Vertical Response","2019-12-11T00:00:00","text","https://www.landcareresearch.co.nz/science/plants-animals-fungi/animals/birds/garden-bird-surveys/state-of-nz-garden-birds-2017/national-headlines","Text hyperlink","n","national summary",3979,0],
    [14,"2018_1",2018,1.5,1,"2018-06-21T00:00:00","Vertical Response","2019-12-11T00:00:00","html","https://www.landcareresearch.co.nz/science/plants-animals-fungi/animals/birds/garden-bird-surveys/state-of-nz-garden-birds-2017/national-headlines","Image hyperlink","y","national summary",3979,361],
    [15,"2018_1",2018,1.5,1,"2018-06-21T00:00:00","Vertical Response","2019-12-11T00:00:00","text","https://www.landcareresearch.co.nz/science/plants-animals-fungi/animals/birds/garden-bird-surveys/state-of-nz-garden-birds-2017/reports-summary","Text hyperlink","n","regional report",3979,0],
    [16,"2018_1",2018,1.5,1,"2018-06-21T00:00:00","Vertical Response","2019-12-11T00:00:00","text","https://www.landcareresearch.co.nz/science/plants-animals-fungi/animals/birds/garden-bird-surveys/state-of-nz-garden-birds-2017/reports-summary","Text hyperlink","n","regional report",3979,0],
    [17,"2018_1",2018,1.5,1,"2018-06-21T00:00:00","Vertical Response","2019-12-11T00:00:00","html","https://www.landcareresearch.co.nz/science/plants-animals-fungi/animals/birds/garden-bird-surveys/state-of-nz-garden-birds-2017/reports-summary","Subheader hyperlink","y","regional report",3979,49],
    [18,"2018_1",2018,1.5,1,"2018-06-21T00:00:00","Vertical Response","2019-12-11T00:00:00","html","https://www.landcareresearch.co.nz/science/plants-animals-fungi/animals/birds/garden-bird-surveys/state-of-nz-garden-birds-2017/reports-summary","Text hyperlink","n","regional report",3979,436],
    [19,"2018_1",2018,1.5,1,"2018-06-21T00:00:00","Vertical Response","2019-12-11T00:00:00","text","https://www.landcareresearch.co.nz/science/plants-animals-fungi/animals/birds/garden-bird-surveys/state-of-nz-garden-birds-2017/reports-technical","Text hyperlink","n","technical report",3979,0],
    [20,"2018_1",2018,1.5,1,"2018-06-21T00:00:00","Vertical Response","2019-12-11T00:00:00","html","https://www.landcareresearch.co.nz/science/plants-animals-fungi/animals/birds/garden-bird-surveys/state-of-nz-garden-birds-2017/reports-technical","Text hyperlink","n","technical report",3979,106],
    [21,"2018_1",2018,1.5,1,"2018-06-21T00:00:00","Vertical Response","2019-12-11T00:00:00","html","https://www.landcareresearch.co.nz/science/plants-animals-fungi/animals/birds/garden-bird-surveys/state-of-nz-garden-birds-2017/reports-technical","Subheader hyperlink","n","technical report",3979,6],
    [22,"2018_1",2018,1.5,1,"2018-06-21T00:00:00","Vertical Response","2019-12-11T00:00:00","text","https://www.landcareresearch.co.nz/science/plants-animals-fungi/animals/birds/garden-bird-surveys/state-of-nz-garden-birds-2017/reports-technical","Text hyperlink","n","technical report",3979,0],
    [23,"2018_2",2018,1.5,2,"2018-06-30T00:00:00","Vertical Response","2019-12-11T00:00:00","text","https://www.landcareresearch.co.nz/science/plants-animals-fungi/animals/birds/garden-bird-surveys/state-of-nz-garden-birds-2017","Text hyperlink","n","homepage",4143,0],
    [24,"2018_2",2018,1.5,2,"2018-06-30T00:00:00","Vertical Response","2019-12-11T00:00:00","html","https://www.landcareresearch.co.nz/science/plants-animals-fungi/animals/birds/garden-bird-surveys/state-of-nz-garden-birds-2017","Text hyperlink","y","homepage",4143,39],
    [25,"2018_2",2018,1.5,2,"2018-06-30T00:00:00","Vertical Response","2019-12-11T00:00:00","html","http://www.landcareresearch.co.nz/science/plants-animals-fungi/animals/birds/garden-bird-surveys/state-of-nz-garden-birds-2017","Image hyperlink","y","homepage",4143,18],
    [26,"2019_1",2019,2.5,1,"2019-06-24T00:00:00","MailChimp","2019-12-11T00:00:00","html","https://www.landcareresearch.co.nz/science/plants-animals-fungi/animals/birds/garden-bird-surveys/state-of-nz-garden-birds-2018","Image hyperlink","y","homepage",4645,355],
    [27,"2019_1",2019,2.5,1,"2019-06-24T00:00:00","MailChimp","2019-12-11T00:00:00","html","https://www.landcareresearch.co.nz/science/plants-animals-fungi/animals/birds/garden-bird-surveys/state-of-nz-garden-birds-2018","Subheader hyperlink","n","homepage",4645,126],
    [28,"2019_1",2019,2.5,1,"2019-06-24T00:00:00","MailChimp","2019-12-11T00:00:00","html","https://www.landcareresearch.co.nz/science/plants-animals-fungi/animals/birds/garden-bird-surveys/state-of-nz-garden-birds-2018","Subheader hyperlink","n","homepage",4645,550],
    [29,"2019_1",2019,2.5,1,"2019-06-24T00:00:00","MailChimp","2019-12-11T00:00:00","html","https://www.landcareresearch.co.nz/science/plants-animals-fungi/animals/birds/garden-bird-surveys/state-of-nz-garden-birds-2018","Subheader hyperlink","y","homepage",4645,75],
    [30,"2019_1",2019,2.5,1,"2019-06-24T00:00:00","MailChimp","2019-12-11T00:00:00","html","https://www.landcareresearch.co.nz/science/plants-animals-fungi/animals/birds/garden-bird-surveys/state-of-nz-garden-birds-2018/by-location","Image hyperlink","y","subpage",4645,359],
    [31,"2019_1",2019,2.5,1,"2019-06-24T00:00:00","MailChimp","2019-12-11T00:00:00","html","https://www.landcareresearch.co.nz/science/plants-animals-fungi/animals/birds/garden-bird-surveys/state-of-nz-garden-birds-2018/by-species","Image hyperlink","y","subpage",4645,130],
    [32,"2019_1",2019,2.5,1,"2019-06-24T00:00:00","MailChimp","2019-12-11T00:00:00","html","https://www.landcareresearch.co.nz/science/plants-animals-fungi/animals/birds/garden-bird-surveys/state-of-nz-garden-birds-2018/national-picture","Image hyperlink","y","national summary",4645,638],
    [33,"2019_1",2019,2.5,1,"2019-06-24T00:00:00","MailChimp","2019-12-11T00:00:00","html","https://www.landcareresearch.co.nz/science/plants-animals-fungi/animals/birds/garden-bird-surveys/state-of-nz-garden-birds-2018/national-picture","Subheader hyperlink","y","national summary",4645,91],
    [34,"2019_2",2019,2.5,2,"2019-06-27T00:00:00","MailChimp","2019-12-11T00:00:00","html","https://www.landcareresearch.co.nz/science/plants-animals-fungi/animals/birds/garden-bird-surveys/state-of-nz-garden-birds-2018","Image hyperlink","y","homepage",4081,24],
    [35,"2019_2",2019,2.5,2,"2019-06-27T00:00:00","MailChimp","2019-12-11T00:00:00","html","https://www.landcareresearch.co.nz/science/plants-animals-fungi/animals/birds/garden-bird-surveys/state-of-nz-garden-birds-2018","Subheader hyperlink","y","homepage",4081,72]
]}